Yukta
Food packaging for Indian railways
A packaging idea for Indian railways with an aim to create social awareness and equality through food.
#indianrailways #foodpackaging #gamesandpuzzles #socialdesign #gamesforcause
Guide
Manjari chakravarti & Amresh Panigrahi
International Open Electives | National Institute of Design
Year
The International Open Elective (IOE) is a two week multi-disciplinary series of workshops offered by National Institute of Design. The theme for 2016 edition of the International Open Electives was 'Design for Railways' undertaken in collaborations with the Indian Railways. The aim was to seek and celebrate the tangible and intangible experiences of Indian train travel and to explore design interventions for unique challenges posed by the systems and services of Indian Railways.
Yukta is an outcome of the workshop 'Food Funda' and the idea is to serve up ideas on how to make food supplied on train more enjoyable, culturally & ecologically significant. Following is a brief overview of the project.
Drawbacks of the current system
Menu
It is hard to cater to all different classes and types of people.
Food wastage
Due to hygiene,taste and problems with choice - a lot of food is wasted.
Stacking
Stacking of fragile packets one on top of each other results in leaking of the packets.
Table
There is no proper arrangement for individuals to eat in a comfortable posture.
Entertainment
Train journeys being longer passengers tend to become bored.
Inequality
Different classes are served different quality food resulting in inequality.
Indian values
Current system lack factor celebrating ‘Indian-ness’ and its values.
Ergonomic
The posture of passengers while eating is uncomfortable in current situation.
Handedness
There is lack of customisation for lefthanded or right handed people.
Message
The whole experience of having food fail to leave any message in passengers mind.
Ideation
keywords
Game for a cause
Railway food comes in contact with massive number of people so it is an effective means to communicate social issues. Games are an effective way as communicating to kids means communicating to the family. Classic puzzle games which are universal were taken as inspiration for the games.
Messages of social awareness are indirectly communicated through games which is a good way to remain engaged during travel.
Mock ups + Refining
Yukta
