


Upcycle Before Recycle
Repurposing at customer end
An idea to extend the life of washing machine packaging before its disposal / recycling.
#packagingwaste #upcycling #designforreuse #massrepurpose #sustainablepackaging #unboxingexperience
Client
Year
IFB Appliances
2018

This project is one of the outcomes of the graduation project sponsored by IFB appliances.
The idea was to upcycle the packaging of IFB’s front load washing machine by involving the customers in it. It works with minimum changes to the current infrastructure and tries to enhance customer experience. It is an evocative prototype to change the mindset of people, create awareness and to show the potential of packaging that is generally thrown away.
The concept is currently in the manufacturing stage.
The Brief



Exploring techniques with cardboard
What to create out of the packaging ?

Opportunity area

From Idea to Dieline

Ideation

Prototyping 1 : 1 scale


Form Ideation
The Dieline

Graphic Game

Presenting


The Construction
Steps

The Print
Instruction Guide


Customizing the stool
The patterns on the stool is so designed that it can be painted. The same stool can be personalized to any space. Its also a great way to engage kids. This adds a sense of attachment ( emotional durability ) and pride to the stool.

Sharing the experience

Layers of experience

In context

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