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Upcycle Before Recycle

Repurposing at customer end

An idea to extend the life of washing machine packaging before its disposal / recycling.

#packagingwaste #upcycling #designforreuse #massrepurpose #sustainablepackaging #unboxingexperience 

Client

Year

IFB Appliances

2018

© AshwathySatheesan
UBR x IFB.png

This project is one of the outcomes of the graduation project sponsored by IFB appliances.

The idea was to upcycle the packaging of IFB’s front load washing machine by involving the customers in it. It works with minimum changes to the current infrastructure and tries to enhance customer experience. It is an evocative prototype to change the mindset of people, create awareness and to show the potential of packaging that is generally thrown away.

The concept is currently in the manufacturing stage.

The Brief

UBR -1 brief for AS gif.gif
UBR -2 direction for AS.jpg
UBR -3 exploring AS.jpg

Exploring techniques with cardboard

What to create out of the packaging ?

UBR -4 what to make AS png.png

Opportunity area

UBR -5 opportunity selection AS png.png

From Idea to Dieline

UBR -6 constraints AS.jpg

Ideation

UBR -7 Ideation for AS.jpg

Prototyping 1 : 1 scale

UBR -8 fails and learnings for AS.jpg
UBR -9 form ideation for AS.jpg

Form Ideation

The Dieline

UBR -10 dieline for AS.jpg

Graphic Game

UBR -11 graphic game for AS.jpg

Presenting

UBR -12 Pres UBR for AS gif.gif
UBR -13 construction  AS.jpg

The Construction

Steps

UBR -14 steps  AS.jpg

The Print

Instruction Guide

UBR -19 Inst guide AS.jpg
UBR -20 Cust AS.jpg

Customizing the stool

The patterns on the stool is so designed that it can be painted. The same stool can be personalized to any space. Its also a great way to engage kids. This adds a sense of attachment ( emotional durability ) and pride to the stool.

UBR -21 Cust AS.jpg

Sharing the experience

UBR -22 sharing AS.png

Layers of experience

UBR -23 Layers of exp AS.png

In context

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